{"id":60040,"date":"2025-11-13T20:50:58","date_gmt":"2025-11-13T23:50:58","guid":{"rendered":"https:\/\/www.pixeon.com\/?post_type=novidade&#038;p=60040"},"modified":"2025-11-13T20:50:58","modified_gmt":"2025-11-13T23:50:58","slug":"vela-latam-partners-with-pixeon","status":"publish","type":"novidade","link":"https:\/\/www.pixeon.com\/en\/novidades\/vela-latam-partners-with-pixeon\/","title":{"rendered":"Vela LatAm partners with Pixeon to expand its presence in the healthcare market"},"content":{"rendered":"\n<p><strong>Pixeon<\/strong>, one of Brazil\u2019s leading health technology companies, has announced that it will <strong>join the Vela LatAm group<\/strong>, a division of the Canadian company <strong>Vela Software<\/strong>. The transaction, still subject to approval by the Administrative Council for Economic Defense (CADE), strengthens Pixeon\u2019s growth strategy by expanding its ability to deliver end-to-end digital solutions for hospitals, clinics, and diagnostic centers throughout Brazil and Latin America.<\/p>\n\n\n\n<p>With more than 20 years of experience and over 3,000 healthcare institutions served across Brazil and Latin America, Pixeon has built a portfolio of solutions covering clinical care, diagnostic medicine, and patient engagement. Recently, the company launched the <strong>Pixeon +Sa\u00fade<\/strong> platform, focused on digital care management, and <strong>Pixeon BI Insights<\/strong>, a tool that functions as a command center for real-time decision-making. This trajectory aligns with Vela LatAm\u2019s model of investing in companies with strong performance in strategic sectors, preserving their independence while expanding their sustainable growth potential.<\/p>\n\n\n\n<p>For <strong>Vela LatAm<\/strong>, Pixeon\u2019s integration reflects its philosophy of investing in strategic sectors while keeping the founders at the forefront of operations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe believe in supporting strategic companies like Pixeon in their growth journey, preserving their entrepreneurial culture, and enhancing their ability to innovate and transform the healthcare sector,\u201d said <strong>Paulo Felipe Martins<\/strong>, CEO of Vela LatAm.<\/p>\n<\/blockquote>\n\n\n\n<p>Following the completion of the transaction, <strong>Roberto Ribeiro da Cruz<\/strong> and <strong>Iomani Engelmann<\/strong>, the company\u2019s founders, will assume the roles of <strong>Co-CEOs<\/strong>, reinforcing leadership continuity and the company\u2019s entrepreneurial drive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pixeon: trajectory and position in the healthcare sector<\/h3>\n\n\n\n<p>Founded in 2003 in Florian\u00f3polis (SC), Pixeon has built a history marked by innovation and growth, consolidating itself as <strong>one of Brazil\u2019s leading health technology companies<\/strong>, with a unique portfolio of solutions \u2014 <strong>RIS, PACS, LIS, HIS, and CIS<\/strong> \u2014 that position the company as a national reference in healthcare management and imaging diagnostics.<\/p>\n\n\n\n<p>Currently, Pixeon operates throughout the national market, with solutions used by hospitals, clinics, laboratories, and diagnostic centers. Its product <strong>Pixeon Smart<\/strong>, considered the company\u2019s most robust solution, is already used by hundreds of institutions. The <strong>PACS Aurora<\/strong> imaging system has been voted the best product in Latin America four times by <strong>KLAS Research<\/strong> and is present in countries such as <strong>Argentina, Uruguay, Colombia, and Peru<\/strong>.<\/p>\n\n\n\n<p>With a focus on continuous innovation, the company has invested in research and development, including <strong>artificial intelligence<\/strong> and <strong>machine learning<\/strong> technologies, to support its clients in pursuing operational efficiency, enhanced patient experience, and financial sustainability.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur purpose is to transform healthcare through technology, helping our clients overcome structural challenges in the sector with efficiency, innovation, and real impact for millions of patients,\u201d said <strong>Roberto Ribeiro da Cruz<\/strong>, Co-founder and Co-CEO of Pixeon.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The healthcare market in Brazil and the role of technology<\/h3>\n\n\n\n<p>The Brazilian healthcare sector is currently experiencing a period of pressure for <strong>efficiency<\/strong>, driven by rising care costs, medical inflation, and an aging population. Healthcare providers, hospitals, and clinics face increasingly narrow margins and are seeking digital solutions to ensure long-term sustainability.<\/p>\n\n\n\n<p>In this context, <strong>technology<\/strong> has become a key element in enabling new care models, optimizing processes, and expanding patient access to quality services. Healthtechs such as Pixeon, with their integrated portfolio of solutions, have played a central role in the sector\u2019s digital transformation \u2014 supporting both large hospital networks and regional clinics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe healthcare sector is going through a challenging moment, with rising costs and increasingly tight margins. Our commitment is to help clients face this scenario through digital solutions that bring efficiency, sustainability, and greater value to patients,\u201d said <strong>Iomani Engelmann<\/strong>, Co-founder and Co-CEO of Pixeon.<\/p>\n<\/blockquote>\n\n\n\n<p>The convergence between operational efficiency and patient engagement represents one of the main trends in the sector. By integrating clinical, administrative, and financial data, platforms such as Pixeon enable healthcare leaders to <strong>make real-time decisions<\/strong> and provide patients with a smoother experience throughout their healthcare journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Pixeon<\/h3>\n\n\n\n<p>Founded in 2003 in Florian\u00f3polis (SC), <strong>Pixeon<\/strong> is one of the largest health technology companies in Brazil. Its solutions include hospital management systems (<strong>HIS, RIS, LIS, CIS, PACS<\/strong>), diagnostic platforms, and patient engagement tools. The company serves more than <strong>3,000 institutions<\/strong> and is present across the national market and other Latin American countries, supporting the digital transformation of healthcare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Vela LatAm<\/h3>\n\n\n\n<p><strong>Vela LatAm<\/strong> has completed more than <strong>20 acquisitions across South America<\/strong>, in strategic sectors such as healthcare, legal, notary, and accounting ERP. Its perpetual acquisition model values the independence, culture, and management continuity of the acquired companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pixeon, one of Brazil\u2019s leading health technology companies, has announced that it will join the Vela LatAm group, a division of the Canadian company Vela Software. The transaction, still subject to approval by the Administrative Council for Economic Defense (CADE), strengthens Pixeon\u2019s growth strategy by expanding its ability to deliver end-to-end digital solutions for hospitals, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":60041,"template":"","class_list":["post-60040","novidade","type-novidade","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vela LatAm partners with Pixeon to expand its presence in the healthcare market - Pixeon<\/title>\n<meta name=\"description\" content=\"Vela LatAm partners with Pixeon to strengthen its presence in the healthcare market, expanding the Brazilian company&#039;s capacity to deliver innovative digital solutions across Latin America.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixeon.com\/en\/novidades\/vela-latam-partners-with-pixeon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vela LatAm partners with Pixeon to expand its presence in the healthcare market - 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