Investing in creative ideas for clinical laboratories can transform an institution’s financial results. Training, promotional activities, and partnerships with other companies help increase revenue, improve the patient experience, and, of course, attract more clients and ordering physicians.
However, it is not enough to have the idea alone: you must clearly define your objective and know how to measure results. Otherwise, managers will not be able to analyze return on investment or organize the next actions.
In this article, learn how to apply creative ideas for clinical laboratories and explore 8 suggestions for your business. Take a look!
How to apply creative ideas for clinical laboratories?
In a highly technical field such as clinical testing, innovation may seem challenging—but it is also a major opportunity.
Applying creative ideas for clinical laboratories helps improve processes, motivate professionals, and delight patients.
Below, we outline how to implement these proposals:
Prioritize ideas that increase the average ticket per visit
Creating complementary services—such as personalized check-ups or bundled test packages—offers more value to the patient, improving service quality while leveraging the infrastructure the laboratory already has. In addition to being profitable, this idea strengthens the bond with the client.
Use internal data to choose what to test first
Reviewing service reports, seasonality, and average ticket helps identify opportunities with greater return potential. With this information, managers can prioritize higher-impact actions and, at the same time, reduce financial risks.
Train the team before launching any new initiative
A poorly executed idea generates rework, errors, and frustration. The team needs to understand the purpose of the change and the expected benefits. This way, everyone acts with greater confidence and alignment, ensuring higher productivity.
Set clear goals and indicators to measure results
Each initiative must have a defined objective—such as increasing scheduling, reducing no-shows, or speeding up response time. With indicator tracking, it becomes possible to adjust course and amplify results.
Test ideas on a small scale before expanding
Implementing a new initiative in one unit or for a limited time supports analysis of the action’s real impact, enabling operational adjustments based on concrete data and minimizing risks. As a result, the chances of success increase considerably.
Observe what other segments are doing
Solutions adopted by other laboratories—or even by businesses in different sectors, such as optical stores, gyms, or pharmacies—provide excellent insights. Initiatives such as loyalty programs or promotional packages can be adapted at low cost. These external references bring already-tested formats with good public acceptance. In this way, it is possible to innovate strategically and efficiently.
8 creative ideas for clinical laboratories
Seeking creative ideas for clinical laboratories is essential to stand out in an increasingly competitive market. Innovation in the sector is not limited to equipment and software: it also includes the patient experience, internal processes, and the services offered.
With creativity and strategy, it is possible to transform the laboratory into a benchmark for quality and differentiation.
See below 8 differentiated suggestions to implement in your business:
1. Promote your equipment effectively
Did you acquire new laboratory equipment? Then promote it properly!
Do not limit yourself to a single post on social media: fully highlight the new acquisition, showing the advantages for patients and how the equipment adds value to exam quality and to the service experience, including in the laboratory’s physical facilities.
Teaching patients that state-of-the-art equipment helps deliver greater safety and precision in results is a way to educate the public about what differentiates your clinical laboratory.
2. Invest in team training
Well-prepared professionals convey more confidence to patients and raise service quality.
Therefore, create a continuous training program based on the teams’ needs. In addition, consider offering incentives for staff who complete training tracks.
Customer service, nonviolent communication, and leadership are examples of training topics that can be explored. And, just as you promote equipment, also share on social media that your team is always being trained.
3. Offer packages for specific audiences
Check-ups designed for pregnant patients, older adults, athletes, or patients with chronic conditions increase the laboratory’s perceived value. Creating segmentations facilitates communication and improves the public experience.
It is worth remembering that, before creating packages, it is important to spend time studying the audience—thereby increasing the likelihood of revenue growth.
4. Leverage seasonality to create offers
Winter check-up campaigns, preventive tests during Breast Cancer Awareness Month (Pink October), or allergy testing in spring are examples of how to leverage seasonality to improve results.
In addition to financial return, these practices reinforce the laboratory’s positioning as attentive to current needs.
5. Invest in technology to build relationships
Solutions such as scheduling apps, automated reminders, and online result delivery make service more agile and personalized. In this way, the company supports loyalty and improves the patient experience, while reinforcing the laboratory’s innovation image.
Also remember to communicate innovation on social media and create step-by-step guidance on how to use these solutions.
6. Partner with other companies/clinics
Partnering with clinics, gyms, companies, or pharmacies expands brand reach.
These collaborations create opportunities for promotional activities and joint health campaigns, which is positive for both brands.
It is important to plan well and define all partnership points—how it will work, duration, and so on. This also helps communicate more clearly to clients of both companies.
7. Plan portfolio expansion into radiology exams
Often, a patient’s diagnostic process involves both laboratory and imaging tests. Offering both service modalities benefits the patient, who gains access to a single institution for all needed exams, and benefits the laboratory—since radiology exams tend to generate higher revenue per procedure compared to clinical tests, improving overall operating margin.
8. Study the viability of focusing on a niche
One way to differentiate in the market is to focus on specific audiences. As an example, you may target a premium public, mass service for classes C, D, and E, focus on exclusive women’s care, or focus on older adults.
Once you have a niche with well-defined statistical relevance, the next step is to adapt your service offering, amenities, and structure to the needs of that group.
About Pixeon
Pixeon is the company with the largest software portfolio for the healthcare market.
Our solutions serve hospitals, clinics, laboratories, and diagnostic imaging centers, covering both management (HIS, CIS, RIS, and LIS) and diagnostic processes (PACS and Laboratory Interface), ensuring high performance and top-tier management in healthcare institutions.
The HIS/CIS software for hospitals and clinics, Pixeon Smart, is a complete solution that integrates the entire institution into a single system. It is also certified with the highest level of digital maturity by SBIS (Brazilian Society of Health Informatics).
We already have over 3,000 clients in Brazil, Argentina, Uruguay, and Colombia, serving millions of patients annually through our platforms.
Want to know if Pixeon’s technologies offer everything you’ve always wanted for your hospital or clinic?
Request a commercial consultation and be amazed by everything our management system can provide!
