Privacy Policy

PIXEON PRIVACY POLICY

Last Updated: December 4, 2024

Welcome! Thank you for using Pixeon!

Please read this Privacy and Personal Data Protection Policy carefully to understand our policies and practices regarding your Personal Data and how it is processed.

This Policy applies to data subjects (natural persons, referred to in this policy as “You”) who interact with services provided by Pixeon Medical Systems S.A. Comércio e Desenvolvimento de Software. This Policy explains how your Personal Data is collected, used, and disclosed by Pixeon Medical Systems S.A. Comércio e Desenvolvimento de Software (hereinafter referred to as “Pixeon”, “Pixeon Medical Systems”, “We,” or “Us”). It also informs You how You can access and update your Personal Data and make certain choices about how your Personal Data is used.

This Policy covers both our online and offline data collection activities, including Personal Data that We collect through the use of our products/services and through channels including – but not limited to – websites, applications, third-party social networks, customer service, surveys, and events. Please note that We may aggregate Personal Data from different sources (e.g., our website and offline events). As part of this, We may combine Personal Data originally collected by different Pixeon Medical Systems entities or Pixeon partners. You may refer to the section “About Your Personal Data Rights” for more information on how to object to this.

In specific cases, if You choose not to provide the Personal Data identified as necessary (We will indicate when this is the case, for example by clearly stating it in our registration forms), We may not be able to contact You or offer the full scope of our services.

SOURCES OF PERSONAL DATA

We collect your Personal Data through the following sources:

  • Pixeon Medical Systems websites: All of our websites may be used for the collection of personal data. This includes websites operated directly through our domains and IP addresses, as well as websites or pages we establish on third-party platforms such as Facebook, LinkedIn, and other similar services.

 

  • Email and instant messaging systems: Services used to maintain electronic communications between You and Pixeon Medical Systems, including those provided directly by Us or by third parties such as WhatsApp, Telegram, SMS (short message service), and similar platforms.

 

  • Pixeon Medical Systems mobile applications: Mobile applications provided directly by Pixeon Medical Systems or through third-party platforms such as Google, Apple, or any other provider.

 

  • Online ads, promotions, and forms: Interactions with any type of online ads, promotional content, or forms belonging to Pixeon Medical Systems or its related third parties.

 

  • Offline records and physical documents: Forms completed offline, distributed during events and other interactions with Pixeon Medical Systems.

 

  • Data received from third parties: Including, but not limited to, social networks and third-party websites such as Facebook, Instagram, LinkedIn, and similar platforms, data aggregator services, Pixeon Medical Systems partners, public sources, and data obtained through the acquisition of other companies.

 

What Personal Data We Collect and How It Is Collected

During your interaction with Pixeon Medical Systems, using one of the data sources mentioned previously, we may collect various types of personal data about You, as described below:

  • Contact Information: Includes any type of information that facilitates our communication with You, including your physical mailing address, phone numbers, email addresses, websites, and social media profiles.

 

  • Demographic Information and Interests: Any information that describes your demographic profile, habits, or behavioral characteristics, including your birthday, date of birth, age or age range, gender, geographical location, favorite products, hobbies and interests, family information, or lifestyle details.

 

  • Technical Information About Your Computer or Mobile Devices: Details about your computer or mobile device used to access one of our websites, services, or applications, including the IP address used to connect your device to the Internet, its geographical location, the type and version of operating system, and the type and version of web browser. If You access a Pixeon Medical Systems site or app via a mobile device such as a smartphone or tablet, the data collected may also include, when permitted, your phone’s unique device ID, geographic location, and other similar mobile data.

 

  • Information About How You Use Our Websites: During your interactions with our websites, we use automated data collection technologies to capture information about the actions You take. This may include details such as the links You click on, which pages or content You view and for how long, and other similar information and statistics about your interactions, such as response times, download errors, and page visit duration. This data is collected through automated technologies such as cookies (browser cookies, Flash cookies, and similar), web beacons, and third-party tracking. You have full freedom to object to the use of such technologies. For more details, please refer to the section “Your Rights Regarding Personal Data.”

 

  • Market Research and Feedback: Information You voluntarily share with Pixeon Medical Systems or third parties affiliated with it, regarding your experience with our products and services.

 

  • User-Generated Content: Including any content You create and share with Pixeon Medical Systems on third-party social media or by uploading it to one of our websites, apps, or other online and offline services. This includes the use of third-party social media platforms such as Facebook, Instagram, LinkedIn, and similar. Such content may include texts, comments, articles, photos, videos, personal stories, or other similar materials. Where permitted, we collect and publish user-generated content in connection with various activities, including product and service promotion, contests, awards, and other promotions, site community features, consumer engagement, and social media.

 

  • Third-Party Social Media Information: This refers to any data You share publicly on a third-party social network or information that is part of your profile on such networks (e.g., Facebook, Instagram, LinkedIn) and that You allow the third-party network to share with Us. This data may include details such as your basic account information (name, email address, gender, date of birth, current city, profile photo, user ID, friend list, and similar information) and any additional information or activities You permit the third-party network to share with Us. We receive all or part of your social network profile information whenever You download content or interact with a Pixeon Medical Systems web service on a third-party social network. To learn more about how your third-party social media information is collected by Pixeon Medical Systems or to opt out of sharing it, please visit the relevant third-party network’s website.

 

  • Support and Ombudsman Contacts: Your interactions with our Technical Support and Ombudsman services may be recorded or monitored, in accordance with applicable laws, for Pixeon Medical Systems’ operational purposes. Financial and payment information is not recorded. You will always be informed of such recording at the beginning of your call.

About the Use of Cookies, Log Files, and Similar Technologies

Cookies are small text files that can be placed on your computer or mobile device by websites or web services you use. They are used to ensure the proper functioning of websites and other online services, as well as to provide information to the owners of the website or online service.

Cookies are used to improve the usability and functionality of compatible websites and online services from Pixeon Medical Systems, and to better understand how our visitors interact with our websites and online services, including the tools and services they offer. Cookies help us tailor Pixeon Medical Systems‘ websites to your personal needs, making your experience more seamless and helping us gather feedback on customer satisfaction.

Pixeon Medical Systems uses the following types of cookies on its websites and compatible services:

  • Session Cookies: These are temporary cookies that are deleted once You close your browser. When You reopen your browser and return to the website that set the cookie, the site treats You as a new visitor.

 

  • Persistent Cookies: These cookies remain in your browser until You manually delete them or your browser deletes them according to the expiration period defined by the cookie. These cookies recognize You as a returning visitor to a Pixeon Medical Systems website or service.

 

  • Necessary Cookies: These cookies are strictly necessary for the operation of a Pixeon Medical Systems website or compatible service. They allow You to navigate the site and use our features.

 

  • Cookies That Send Information to Us: We place this type of cookie on a Pixeon Medical Systems website or compatible service, and these cookies can only be read by our websites and services.

 

  • Cookies in Pixeon Medical Systems Advertisements: We place cookies in advertisements and banners displayed on third-party websites and compatible services. We obtain information through these cookies when You click or interact with the ad. In this case, Pixeon Medical Systems is placing a “third-party” cookie. We may use the data collected through third-party cookies to send You additional advertisements that we believe are relevant or of interest to You based on your previous behavior.

 

  • Cookies That Share Your Information With Third Parties: These are cookies placed on a Pixeon Medical Systems website by our partner companies, such as online advertising services. They may use the data collected by these cookies to anonymously deliver targeted ads from other websites, based on your visit to Pixeon Medical Systems websites or compatible services.

Pixeon Medical Systems websites and compatible services may also use other tracking technologies similar to cookies, which can collect information such as IP addresses, log files, and web beacons, among others. These data are also used to help us tailor Pixeon Medical Systems websites and compatible services to your personal needs.

See more details below:

  • IP Addresses: An IP address is a number used on the internet or a network to identify your computer. Each time You connect to the internet, your computer receives an IP address assigned by your internet service provider. We may record IP addresses for the following purposes:
    • Troubleshooting technical issues;
    • Maintaining the protection and security of our websites and other online services;
    • Gaining a better understanding of how our websites and other online services are used;
    • Customizing our content to your needs, depending on your geographic location.

 

  • Log Files: Pixeon Medical Systems, or a third party working on our behalf, may collect information in the form of log files that detail website activities and collect statistics on users’ browsing habits. These logs are usually generated anonymously and help us understand details such as:
    • The type of browser and operating system used by visitors of our websites or online services;
    • Session details, including the referring URL, date, time, and which pages the user visited on our websites and compatible services, and how long they remained on them;
    • Additional browsing or clickstream details, including site traffic reports, unique visitor counts, and similar data.

 

  • Web Beacons: We may use web beacons (also known as clear GIFs) on Pixeon Medical Systems websites. Web beacons (also known as web bugs or pixel tags) are small lines of code that allow the delivery of a graphic image on a web page to transfer data back to us. We use web beacon data for a variety of purposes, including:
    • Understanding how a user responds to email campaigns;
    • Traffic reports for our websites and compatible services;
    • Counting unique visitors, auditing and reporting on ads and emails, and customizing our websites and other compatible services.

It is important to note that it is your responsibility to ensure that the settings on your computer or portable device reflect whether You consent to accept cookies.

Most browsers allow You to set rules to alert You before accepting cookies or to simply refuse them. You do not need to have cookies enabled to use or navigate most of Pixeon Medical Systems‘ websites and online services; however, in this case, we cannot guarantee that You will be able to access all available features. We recommend that You check your browser’s “help” button to learn how to configure these settings. Please note that if You use different browsers or even computers and/or portable devices in different locations, You must ensure that each device and browser is set according to your personal cookie preferences.

Because our web beacons may be part of a web page, it is not possible to “opt out” of this type of tracking directly; however, You can make them completely non-functional by enabling the “opt-out” feature for the cookies placed by the beacon.

Use of Your Personal Data

The following items describe the purposes for which Pixeon Medical Systems collects your Personal Data and the different types of Personal Data we collect for each purpose. Please note that not all uses listed below will be relevant for every individual and may only apply in specific situations.

  • Services: Your Personal Data is used to provide services, including responding to your questions, inquiries, and suggestions. This usually requires certain contact information and details about the reason for your inquiry, such as your request, any technical issue, product complaint, or general question.
    • Reason for processing your personal data in this case::
      • To fulfill contractual obligations;
      • To fulfill legal obligations;
      • Our legitimate interests.
    • Our legitimate interests in this case::
      • Continuously improve Pixeon Medical Systems’ products and services
      • Continuously improve the effectiveness of our customer service.

 

  • Contests, promotions, and other marketing activities: With your consent (when required by applicable legislation), Pixeon Medical Systems uses your Personal Data to provide information about products or services, such as marketing communications, advertising campaigns, or promotions. This may be done through various communication channels, including email, advertisements, SMS messages, phone calls, and postal mail (as permitted by law), as well as our own websites and/or third-party websites and social media. In this situation, the use of your Personal Data is entirely voluntary, meaning that You may object or withdraw your consent at any time for this type of data processing. For more details on how to change your marketing communication preferences, please see the section “About Your Rights Regarding Personal Data” in this Policy. For more information on our initiatives, please see the applicable regulations or details.
    • Reason for processing your personal data in this case:
      • To fulfill contractual obligations;
      • Our legitimate interests;
      • We obtained your consent (when required).
    • Our legitimate interests in this case:
      • To understand which of our products and services may be of interest to You and to provide information about them;
      • To identify consumers for new products or services.

 

  • Social media and third-party websites: We use your Personal Data when You interact with social media and third-party website features, such as “like” buttons, to deliver ads and engage with You on these platforms. How these interactions work, the profile data Pixeon Medical Systems obtains about You, and how to opt out can be found by reviewing the privacy policies of the respective social networks and third-party websites.
    • Reason for processing your personal data in this case::
      • Our legitimate interests;
      • We obtained your consent (when required).
    • Our legitimate interests in this case::
      • To understand which of our products and services may be of interest to You and to provide information about them;
      • To identify consumers for new products or services.

 

  • Personalization (offline and online): Based on your consent (when required under applicable law), Pixeon Medical Systems uses your Personal Data (i) to understand your preferences and habits, (ii) to anticipate your needs based on our understanding of your profile, (iii) to enhance and personalize your experience on our websites and applications, (iv) to ensure that the content of our websites and applications is optimized for You and your computer or device, (v) to deliver targeted advertising and content, and (vi) to enable You to participate in interactive features, whenever You choose to do so. In this situation, the use of your Personal Data is entirely voluntary, meaning that You may object or withdraw your consent at any time for these purposes. For more details, see the section “About Your Rights Regarding Personal Data” in this policy.
    • Reason for processing your personal data in this case:
      • Our legitimate interests;
      • We obtained your consent (when required).
    • Our legitimate interests in this case::
      • To understand which of our products and services may be of interest to You and to provide information about them;
      • To identify consumers for new products or services.

 

  • Legal reasons or mergers/acquisitions: If Pixeon Medical Systems and its assets are acquired by or merged with another company, including in the event of bankruptcy, we will share your Personal Data with our legal successors, respecting the requirements of applicable law. We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) at the request of competent legal authorities; (iv) to protect our rights, privacy, safety, or property; or (v) to enforce the terms of any agreement or the terms of our website, products, and services, as required by law.
    • Reason for processing your personal data in this case:
      • Legal obligations;
      • Our legitimate interests.
    • Our legitimate interests in this case::
      • To protect our systems, assets, and employees.

 

  • Other purposes and general situations: In accordance with applicable legislation, Pixeon Medical Systems uses your Personal Data for other general business purposes, to conduct internal or market research, and to measure the effectiveness of our advertising campaigns. We also use your Personal Data for the management and operation of our communications, IT, and data security systems.
    • Reason for processing your personal data in this case:
      • To fulfill contractual obligations;
      • Legal obligations;
      • Our legitimate interests;
      • We obtained your consent (when required).
    • Our legitimate interests in this case:
      • To improve and develop new products and services;
      • To be more efficient in responding to your requests;
      • To protect our systems, networks, and employees.

Disclosure of Your Personal Data

In addition to the entities that are part of Pixeon Medical Systems, we may share your Personal Data with the following types of third-party organizations:

  • Service Providers: This includes external companies that Pixeon Medical Systems uses to help operate our business. Service providers and their selected employees are only authorized to access your Personal Data on behalf of Pixeon Medical Systems for specific tasks that have been requested of them, based on our direct instructions. Our service providers are contractually obligated to maintain the confidentiality and security of your Personal Data, and in cases of violation, they are jointly liable in accordance with applicable legislation.

 

  • Third-party companies using Personal Data for their own marketing purposes: Except in situations where You have given your explicit consent, Pixeon Medical Systems does not license or sell your Personal Data to third-party companies for their own marketing purposes.

 

  • Third parties using your Personal Data for legal reasons or due to a merger/acquisition: We will disclose your Personal Data to third parties for legal reasons or in the context of a merger or acquisition involving Pixeon Medical Systems.

Retention and Termination of the Processing of Your Personal Data

In accordance with applicable legislation, Pixeon Medical Systems retains your Personal Data for as long as necessary to fulfill the purposes for which your Personal Data was collected, as described in this Policy, or to comply with applicable legal requirements.

Personal Data used to provide you with a personalized experience will be retained only for the period during which you use our services and/or as long as you demonstrate a clear interest in using them.
You may obtain further details regarding the retention of your Personal Data through the communication channels specified in this Policy.

Upon termination of the processing of your Personal Data, such data will be deleted within the scope and technical limits of the activities, except in situations where retention is required for compliance with legal or regulatory obligations, as established by applicable legislation.

 

Disclosure, Storage, or Transfer of Your Personal Data

Pixeon Medical Systems adopts appropriate measures to ensure that your Personal Data is kept confidential and secure. However, these protections do not apply to information that you have chosen to share in public areas, such as third-party social media platforms.

  • Individuals Who May Access Your Personal Data: Your Personal Data will be processed by our employees or authorized agents, provided that they need access to such information depending on the specific purposes for which your Personal Data was collected.

 

  • Measures Taken in Operational Environments: We store your Personal Data in operational environments that use reasonable technical and administrative security measures to prevent any unauthorized access. We follow industry-standard protocols to safeguard Personal Data.

 

  • Measures Expected from You: It is important that you also play a role in keeping your Personal Data safe. We recommend that you never disclose or share your password with others. You are solely responsible for maintaining the confidentiality of your password and for any activity carried out through your account on Pixeon Medical Systems’ compatible websites and services.

 

If you use a shared or public computer, never choose the option to remember your login name, email address, or password, and ensure that you have logged out of your account whenever you leave the computer. You should also use any privacy settings or controls provided by Pixeon Medical Systems on our website or applications, including those considered optional.

 

Transfer of Your Personal Data: Given the nature of our business, it is possible that we may need to transfer your Personal Data stored within Pixeon Medical Systems to third parties, in accordance with the purposes outlined in this Privacy Policy. For this reason, we may also transfer your Personal Data to other countries, provided that such countries have laws and regulations compatible with those in effect in Brazil regarding the processing and protection of data.

About Your Rights Regarding Personal Data

You have the right to confirm the existence, access, review, modify, and/or request an electronic copy of the information related to your Personal Data that is processed by Pixeon Medical Systems.

You also have the right to request details regarding the origin of your Personal Data or its sharing with third parties.

At any time, you may also limit the use and disclosure of, or revoke consent for, any of our personal data processing activities, except in situations provided for by applicable legislation.

These rights can be exercised through the communication channels detailed in this Policy, and your identity must be verified by providing a copy of your identification document (RG or equivalent), in accordance with applicable law.

Any request submitted without the necessary proof to confirm the legitimacy of the data subject will be automatically denied. We emphasize that any identifying information provided to Pixeon Medical Systems will be processed solely in accordance with, and to the extent permitted by, applicable law.

It is important to note that in certain circumstances, your Personal Data may need to be retained even after a deletion request has been submitted, for example, to meet legal or contractual obligations. In such cases, after analyzing your request, you will be properly informed of the reasons why deletion is not possible.

Pixeon Medical Systems makes every effort to address any concerns you may have regarding how we handle your personal data, and you are fully encouraged to contact us at any time through the available communication channels to request any clarifications you may need regarding the processing of your data.

Your Choices Regarding How We Use and Disclose Your Personal Data

 

Pixeon Medical Systems strives to provide you with freedom of choice regarding the Personal Data you provide to us. The following mechanisms allow you to control how your Personal Data is processed:

  • Cookies / Similar Technologies: You can manage your consent using:
    • Our consent management solutions;
    • Your browser settings to refuse some or all cookies and similar technologies, or to alert you when they are being used.

 

  • Advertising, Marketing, and Promotions: You may provide consent for your Personal Data to be used by Pixeon Medical Systems to promote our products or services via opt-in checkboxes on registration forms or by responding to questions presented by our representatives.

 

If you decide you no longer wish to receive such communications, you may unsubscribe from marketing-related communications at any time by following the instructions provided in those communications.

 

To unsubscribe from marketing communications sent through any means, including third-party social networks, you may opt out using the unsubscribe link provided in the email, or by visiting the following link: https://www.pixeon.com/data-removal

 

Please note that even after unsubscribing from our marketing communications, you will continue to receive administrative communications from Pixeon Medical Systems regarding your use of our services, such as notifications about your account activity and service-related announcements not related to marketing.

 

  • Personalization (offline and online): Where permitted by law, if you would like your Personal Data to be used by Pixeon Medical Systems to provide a personalized experience or targeted content and advertising, you can indicate this preference by responding to questions presented by our representatives.

 

Additionally, such personalization may occur when you complete content download forms (e.g., for eBooks), through which you expressly provide your consent at the time of submission.

 

If you decide that you no longer wish to benefit from this personalization, you may opt out at any time by clearing your browser cache.

 

  • Targeted Advertising: Pixeon Medical Systems may partner with ad networks and other advertising or service providers that serve advertisements and other services on our behalf or on behalf of other companies not affiliated with Pixeon Medical Systems. Some of these advertisements may be tailored to your interests based on information collected on Pixeon Medical Systems websites and other supported services or on websites of organizations not affiliated with Pixeon Medical Systems.

 

You may contact us using the communication channels detailed in this Policy to obtain more information about how to manage or opt out of participation in targeted advertising.

Changes to Our Privacy Policy

Whenever Pixeon Medical Systems decides to change the way we process your Personal Data, this Policy will be updated. We reserve the right to modify our practices and this Policy at any time, provided that we remain in compliance with applicable legislation.

 

We recommend that you review this Policy frequently, or whenever you have questions, to stay informed about any updates or changes to our Privacy Policy.

 

Types of Requests and How to Contact Us

You may contact us for matters including, but not limited to:

  • Asking questions or making comments about this Policy and our privacy and personal data protection practices;
  • Filing a complaint;
  • Confirming the existence of processing of your Personal Data;
  • Requesting information on how to access your Personal Data;
  • Requesting the correction of incomplete, inaccurate, or outdated personal data;
  • Obtaining information about the anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data;
  • Obtaining information regarding the portability of your personal data to another service or product provider, upon express request, in accordance with applicable legislation;
  • Requesting the deletion of personal data processed with your consent, except in cases provided for under applicable legislation;
  • Requesting details of public and private entities with which we share your Personal Data;
  • Obtaining information about the possibility of refusing to provide consent and the consequences of such refusal;
  • Revoking consent for the processing of your Personal Data, except in cases provided for under applicable legislation;
  • Exercising other rights of data subjects, as provided by applicable law.

To do so, please contact us through the following channels:

Pixeon Medical Systems will receive, investigate, and respond to any request or complaint regarding the processing of your Personal Data within a reasonable period of time, including complaints concerning the violation of your rights under current privacy and personal data protection laws.